mlpt.com
Project Type: Redesign
Website Platform: WordPress (Elementor)
Overview:
Mountain Land Physical Therapy is one of the largest privately owned physical therapy companies in the western United States. When I worked as their Digital Marketing Manager, their website was outdated and they were collecting bids for a rebuild. I offered to take on the project internally.
What I Did:
I rebuilt the entire site using WordPress and Elementor, focusing on a modern look, improved mobile usability, and a much more user-friendly backend. With dozens of locations and hundreds of therapists—each with their own specialties—I built a system that made it fast and easy to manage therapist profiles across the entire site. Any updates to a single therapist would automatically reflect wherever they appeared.
Results:
The site was optimized for SEO and designed to convert. We saw major improvements in search rankings, especially for physical therapy-related searches in Utah, and the internal team was able to manage the site efficiently without relying on outside developers.
Jacob Farnworth 