Project Type: Ad Funnel + Automation
Platform: Custom Landing Page + Email Workflow
Overview:
For this project, I built a complete sweepstakes campaign for an airline, starting with a custom website that served as the entry point. The goal was to not only collect sweepstakes signups but also seamlessly feed those contacts into the airline’s marketing ecosystem for long-term value.
What I Did:
I created the landing page funnel where users could easily enroll in the sweepstakes, designed for simplicity and high conversion. On the backend, I built an automated workflow that sorted participants into the correct categories and added them directly into the airline’s email marketing system. This ensured every contact was not only organized but also ready for ongoing communication.
Results:
The campaign generated over 3,800 enrollments in just one month, all of whom were then enrolled into the airline’s rewards program and mailing list. This significantly expanded their database, giving them a much larger audience for email marketing. Since then, the airline has used this list to send special offers and promotions, helping drive flight bookings and customer loyalty.
Jacob Farnworth 